Imlach's Sweaty Hippie Funk Collection, adventure bikes, rusty rats, cruisers and other alt bastardisations of bicyclery

Nice. Why is it rusty?
In the article the author says it's powdercoat:

"Instead of opting for Cjell’s signature clear coat or turbo midnight finish, I got my SB2 powder coated by Cjell’s finisher, Karl. It’s the same Prismatic Powder color I used on my old Mystic Alluvium bike and a finish Bruce Gordon used to spec: Rustic Texture. I don’t like keeping frames raw. Even with a clear coat, the steel will rust. The only thing that seals raw steel is a primer and paint or a powder coat."

So it's powdercoated to prevent rust, in a finish that looks exactly like rust.
 
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